Shopping, Tourism and Free Time are the three categories on BG-Mamma where there is an increase in newly created topics, according to our data for the first half of the year.
The number of new topics in the Travel category has increased by 8% compared to the first half of 2022. The same percentage is seen in the category Free Time. There is a small increase of 1% in newly created topics dedicated to Shopping.
In the Family category, the number of new comments has grown by 21%.
Business and Finance increased by 13%, followed by Cooking 6%.
Health remains the leading category in terms of new topics created. Here are our top 5 categories where platform users created the most new topics during January-August:
1. Health
2. Pregnancy and Childbirth
3. Free Time
4. Children
5. Home
In terms of new user comments, Free Time has been our hottest category. Here are the top 5:
1. Free Time (Bars & Restaurants, Movies, Music, Books, TV, etc.)
2. Beauty (Cosmetic products and therapies, fashion, sports, diet and nutrition)
3. Pregnancy and Childbirth
4. Family
5. Shopping (Store and product reviews, information about promotions, discount code exchange)
See more:
BG-Mamma in 2022: Over one and a half million unique users per month