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Additional opportunities for native content and special projects
Format
Price
Text editing*
50 €
Custom editor’s text*
200 €
Topic branding**
205 €
Branding of user posts**
150 €
Poll in topic
250 €
Additional post in a thread**
150 €
Topic positioning in “Editor’s Choice” for 24 hours.
50 €
Topic positioning in “Hot” topics with high traffic
Upon request
Button in site navigation menu to client’s topic
Upon request
Review from an opinion leader / active user
Upon request
*The prices of the offered services are not subject to any discounts. **The formats offered are purchased as an option to a thread and are priced on a weekly basis. The remaining options are paid once and are not offered independently.
Programmatic advertising NEG.BG AD offers programmatic purchase of standard ads and video ads through a direct transaction technology. Programmatic advertising is based on agreed net prices and volumes purchased and served through a programmatic serving system, which includes the technological cost. The net volume is specified in the agreement signed with the advertiser/advertising agency.
Discounts
Net volume for 2026
Discount
901 – 3 000
8%
3 001 – 10 000
10%
10 001 – 20 000
15%
20 001 – 40 000
20%
40 001 – 60 000
25%
60 001+
negotiable
Additional discounts
Additional discounts
Discount
Discount for combination of native and display advertising
2%
Net Volume Growth Discount of 20% to 40% (2026 vs. 2025)
3%
Net Volume Growth Discount 41% to 50% (2026 vs. 2025)
4%
Discount for net volume growth above 51% (2026 vs. 2025)
5%
Gross volume means all claimed amounts in the calendar year 2026 before VAT and deduction of any discounts.
Net volume means all amounts claimed in the calendar year 2026 before VAT and after deducting the relevant discounts.
The amount of the volume discount is determined by the total net volume invested. As the net volume increases throughout the year, a higher volume discount is applied for the month in which the net volume increases.
All discounts are calculated cumulatively and are exclusive of VAT.
PR article – desktop
PR article – mobile
PR article
Format Description
A PR publication is content published in the forum that presents the partner’s products and services through text, links, images, and/or video.
Technical Requirements
Texts must be submitted in Word format, using Times New Roman font, size 12; Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png; Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website; Text references (hyperlinks) may lead to up to three (3) different web addresses; Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client; Deadline for submission of materials: five (5) working days prior to the start of the campaign; Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client; Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.
Text and Image Length Requirements
Title – Maximum of 80 characters, including spaces and punctuation marks; Text – Up to one (1) standard page (1,500 characters); Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.
Product topic with single question user poll – desktop
Product topic with single question user poll – mobile
Product topic with single question user poll
Format Description
The product topic is published in the forum and presents the partner’s products and services through text, links, images, and/or video. A single survey question is published via a form embedded specifically within the topic, featuring predefined multiple-choice or single-choice answer options. An open-ended response option is not available in the form.
Technical Requirements
Texts must be submitted in Word format, using Times New Roman font, size 12; Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png; Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website; Text references (hyperlinks) may lead to up to three (3) different web addresses; Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client; Deadline for submission of materials: five (5) working days prior to the start of the campaign; Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client; Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.
Text and Image Length Requirements
Title – Maximum of 80 characters, including spaces and punctuation marks; Text – Up to one (1) standard page (1,500 characters); Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.
A discussion is initiated within the product topic, in which the partner and their products and services are presented. The platform’s audience is encouraged to participate by posting comments. Each user who submits a comment is entered into a prize draw for rewards provided by the partner. Read more about the format HERE.
Technical Requirements
Texts must be submitted in Word format, using Times New Roman font, size 12; Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png; Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website; Text references (hyperlinks) may lead to up to three (3) different web addresses; Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client; Deadline for submission of materials: five (5) working days prior to the start of the campaign; Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client; Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.
Text and Image Length Requirements
Title – Maximum of 80 characters, including spaces and punctuation marks; Text – Up to one (1) standard page (1,500 characters); Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.
Topic with traffic to the partner’s site – desktop
Topic with traffic to the partner’s site – mobile
Topic with traffic to the partner’s site
Format Description
A traffic-driven topic is a product topic designed to engage the BG-Mamma audience by encouraging them to visit the partner’s website or online store and share links to selected products or categories, providing justification for their choices. This approach generates a large volume of shared links placed within the context of uniquely relevant content, enriched with a high number of user-generated keywords. Read more about the format HERE.
Technical Requirements
Texts must be submitted in Word format, using Times New Roman font, size 12; Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png; Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website; Text references (hyperlinks) may lead to up to three (3) different web addresses; Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client; Deadline for submission of materials: five (5) working days prior to the start of the campaign; Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client; Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.
Text and Image Length Requirements
Title – Maximum of 80 characters, including spaces and punctuation marks; Text – Up to one (1) standard page (1,500 characters); Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.
Native post written by our editor / Advertorial – desktop
Native post written by our editor / Advertorial – mobile
Native post written by our editor / Advertorial
Format Description
A native publication written by an editor, based on guidelines and thematic direction provided in advance by the partner. The publication may include images supplied by the partner.
Topic with an expert answering user questions – desktop
Topic with an expert answering user questions – mobile
Topic with an expert answering user questions
Format Description
Online expert consultations increase brand awareness and help build trust and loyalty. The client is responsible for selecting and providing a consultant who will respond to the questions submitted within the advertising topic. To enhance credibility and encourage greater user engagement throughout the campaign, it is recommended that the consulting specialists be introduced within the topic using their real names and photos. Read more about the format HERE.
Technical Requirements
Texts must be submitted in Word format, using Times New Roman font, size 12; Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png; Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website; Text references (hyperlinks) may lead to up to three (3) different web addresses; Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client; Deadline for submission of materials: five (5) working days prior to the start of the campaign; Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client; Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.
Text and Image Length Requirements
Title – Maximum of 80 characters, including spaces and punctuation marks; Text – Up to one (1) standard page (1,500 characters); Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.
The sampling campaign is conducted with interested users, with all communication taking place entirely online. A selected group of users receives the product with the commitment to test it and share feedback in the form of survey responses or a short free-text review. This format provides valuable insights and is effective both for introducing products and services to the market and for increasing brand trust. Learn more about the format HERE.
Technical Requirements
Texts must be submitted in Word format, using Times New Roman font, size 12; Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png; Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website; Text references (hyperlinks) may lead to up to three (3) different web addresses; Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client; Deadline for submission of materials: five (5) working days prior to the start of the campaign; Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client; Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.
Text and Image Length Requirements
Title – Maximum of 80 characters, including spaces and punctuation marks; Text – Up to one (1) standard page (1,500 characters); Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.
Product topic with reviews from influential users – desktop
Product topic with reviews from influential users – mobile
Product topic with reviews from influential users
Format Description
A format unique to BG-Mamma that connects brands with influential users from specific forum groups. It is suitable for presenting both new and existing products and services, as well as for increasing brand trust. Influential users are opinion leaders within their respective areas of interest and expertise and have the opportunity to present the brand and its products and services to the audience in an informative and engaging manner. Learn more about the format HERE.
Technical Requirements
Texts must be submitted in Word format, using Times New Roman font, size 12; Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png; Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website; Text references (hyperlinks) may lead to up to three (3) different web addresses; Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client; Deadline for submission of materials: five (5) working days prior to the start of the campaign; Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client; Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.
Text and Image Length Requirements
Title – Maximum of 80 characters, including spaces and punctuation marks; Text – Up to one (1) standard page (1,500 characters); Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.
Survey research provides the opportunity to explore consumer attitudes toward brands, products, and services. Surveys can be narrowly or broadly targeted and can recruit the required number of respondents within a short period of time. The partner receives the survey results in the form of a detailed analysis, which can be used in subsequent marketing activities both within and outside BG-Mamma. Learn more about the format HERE.
Technical Requirements
The Survey questions should be sent in Word format
Digital assistants are new interactive tools that gather and organize useful user content in a new and easily accessible way. You can read more about advertising opportunities in digital assistants HERE
