Personal data and cookies: This website uses cookies. If you continue, you agree to their use. Learn more about personal data and cookies: Privacy policy
Additional opportunities for native content and special projects
Format
Price
Text editing*
50 €
Custom editor’s text*
200 €
Topic branding**
205 €
Branding of user posts**
150 €
Poll in topic
250 €
Additional post in a thread**
150 €
Topic positioning in “Editor’s Choice” for 24 hours.
50 €
Topic positioning in “Hot” topics with high traffic
Upon request
Button in site navigation menu to client’s topic
Upon request
Review from an opinion leader / active user
Upon request
*The prices of the offered services are not subject to any discounts. **The formats offered are purchased as an option to a thread and are priced on a weekly basis. The remaining options are paid once and are not offered independently.
Programmatic advertising
NEG.BG AD offers programmatic purchase of standard ads and video ads through a direct transaction technology. Programmatic advertising is based on agreed net prices and volumes purchased and served through a programmatic serving system, which includes the technological cost. The net volume is specified in the agreement signed with the advertiser/advertising agency.
Analysis Type
Price
Brand Sentiment Snapshot
A quick and clear “snapshot” of the brand’s status and prevailing sentiment
Upon request
In-depth Report
A detailed dissection of drivers, risks, topics, and consumer attitudes
Upon request
Competitive Perception Map
A direct, criterion-by-criterion comparison with your main competitors
Upon request
Discounts
Net volume for 2026
Discount
901 – 3 000
8%
3 001 – 10 000
10%
10 001 – 20 000
15%
20 001 – 40 000
20%
40 001 – 60 000
25%
60 001+
negotiable
Additional discounts
Additional discounts
Discount
Discount for combination of native and display advertising
2%
Net Volume Growth Discount of 20% to 40% (2026 vs. 2025)
3%
Net Volume Growth Discount 41% to 50% (2026 vs. 2025)
4%
Discount for net volume growth above 51% (2026 vs. 2025)
5%
Gross volume means all claimed amounts in the calendar year 2026 before VAT and deduction of any discounts.
Net volume means all amounts claimed in the calendar year 2026 before VAT and after deducting the relevant discounts.
The amount of the volume discount is determined by the total net volume invested. As the net volume increases throughout the year, a higher volume discount is applied for the month in which the net volume increases.
All discounts are calculated cumulatively and are exclusive of VAT.
Medium Rectangle – desktop – 300×250
Medium Rectangle – mobile – 300×250
Medium Rectangle
Description and positioning
Static, animated or HTML5 content with size: 300×250.
Desktop positioning: there are 2 positions in the threads – next to the thread title and next to the quick reply section.
Mobile positioning: – there are 3 positions in the threads – after the 1st post, after the 3rd post – in a group – after the 20th thread
Requirements
Allowed file types: JPG, PNG, GIF, ZIP (for HTML5)
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)
Leaderboard – desktop – 728×90
Leaderboard – desktop – 970×90
Leaderboard
Description and positioning
Static, animated or HTML5 content of various sizes
Positioning: – in a thread, loading after the1st comment, after the 3rd comment and after the 15th (last) comment above pagination – in a group, loading after the 10th thread and after the 20th thread
Requirements
Allowed file types: JPG, PNG, GIF, ZIP (for HTML5)
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)
Megaboard – desktop – 970×200
Megaboard
Description and positioning
Static, animated or HTML5 content with size: 970×200.
Positioning: – in a thread, loading after the 1st comment, after the 3rd comment and after the 15th (last) comment above pagination – in a group, loading after the 10th thread and after the 20th thread
Requirements
Allowed file types: JPG, PNG, GIF, ZIP (for HTML5)
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)
Billboard – desktop – 970×250
Billboard
Description and positioning
Static, animated or HTML5 content with size: 970×250.
Positioning: – in a thread, loading after the 1st comment, after the 3rd comment and after the 15th (last) comment above pagination – in a group, loading after the 10th thread and after the 20th thread
Requirements
Allowed file types: JPG, PNG, GIF, ZIP (for HTML5)
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)
Sticky Ad – desktop – 120×600
Sticky Ad – desktop – 160×600
Sticky Ad – desktop – 300×600
Sticky Ad
Description and positioning
Static, animated or HTML5 content of various sizes.
Positioning: served in threads or groups on the right of the screen.
When scrolling, the content remains fully visible due to a fixed position of the banner. Larger banner options load on devices with larger screen widths: – 1280 px – 120×600 – 1366 px up to 1600 px – 120×600 and 160×600 – 1920 px and lager – 120×600, 160×600, 300×600
In the interactive preview, different banner sizes are alternating in successive impressions: 120х600, 160х600 and 300х600.
Requirements
Allowed file types: JPG, PNG, GIF, ZIP (for HTML5)
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)
Parallax
Description and positioning
The banner is served in a frame with the banner content positioned higher. When scrolling, the frame is “moving” over it and displaying different parts of the banner content. The banner frame and content are “stretching” in all directions to fill the width of the device screen.
Desktop positioning: served in position with size 970х250 in threads after the 3rd comment. Mobile positioning: served in position with size 300х250 in threads after the 1st and the 3rd comment.
* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)
Flying Carpet
Description and positioning
The banner is served in a frame 330 px high. Banner content may be 300×600, 320×480 or 300×480. When scrolling, the frame is “moving” over it and displaying a part of the banner content. The banner content is of the original size (not “stretching”).
Positioning: thread pages after the 1st and the 3rd comment.
* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)
Spin Cube
Description and positioning
4 images are required to form a 3D body rotating horizontally or vertically.
Desktop positioning: in a thread, at the top, to the right of the thread title. Mobile positioning: in a thread, after the 1st comment or after the 3rd comment.
* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)
Swipe Banner
Description and positioning
2 to 5 images are required, interactively and automatically rotating horizontally.
Desktop positioning: in a thread – at the top, to right of the thread title. Mobile positioning: in a thread – after the 1st comment or after the 3rd comment.
* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)
Wallpaper – desktop – 2x470x910
Wallpaper
Description and positioning
– Two different images covering the space on either side of the website content. – Consists of two files: left and right beam – Served on all pages + selected pages in threads
Dimensions of each wallpaper beam: – 470×910 px size of the entire image – 175×600 px main field to place logo, message, image
The interactive preview is optimized for 1366×768 resolution, but looks best at 1920×1080 (Full HD).
Simultaneous display of Wallpaper + Medium Rectangle. Following the relevant requirements for both formats.
The interactive preview is optimized for 1366×768 resolution, but looks best at 1920×1080 (Full HD).
* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)
Videostitial – desktop – 800×600
Videostitial – mobile – 320×480
Videostitial
Description and positioning
A video ad is loaded over the content of the screen, which has a button in the upper right corner allowing for the ad to be closed.
Requirements
Allowed file types: VAST Tag
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
Sound: Video is loading muted but may be unmuted by the user
In-content Video – desktop – 728×500
In-content Video – desktop – 728×410
In-content Video – mobile – 320×230
In-content Video – mobile – 320×180
In-content Video
Description and positioning
– Video is hosted on a BG-Mamma server – Video is loading automatically muted but may be unmuted by the viewer – Supports standard impression tag and clicktag.
Expandable: – Description: Banner served between content in threads and groups. A static image is loaded initially, then a video player expands on scrolling and loads automatically. – Desktop positioning: + served after the 1st comment in a thread + after the 10th thread in a group – Mobile positioning: + served after the 1st comment in a thread + after the 20th thread in a group – Size of initially loading static image (banner): + Desktop: 728×90 + Mobile: 320×50 – Size with loaded video with static image: + Desktop: 728×500 (728×90 + 728×410) + Mobile: 320×230 (320×50 + 320×180)
Fixed: – Description: Banner served between content in threads and groups. On scrolling, a video player is loading and starting automatically. – Desktop positioning: served after the 1st or the 3rd comment in a thread and after the 10th or the 20th thread in a group – Mobile positioning: served after the 1st or the 3rd comment in a thread and after the 20th thread in a group – Video size without a static image: + Desktop: 728×410 + Mobile: 320×180
In the interactive preview, both formats (Expandable and Fixed) are alternating in successive impressions.
Requirements
Allowed file types: JPG, PNG MP4, FLV, WEBM
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
Sound: Video is loading muted but may be unmuted by the user
* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)
In-banner video (Outstream Video) – desktop – 300×250
In-banner video (Outstream Video) – mobile – 300×250
In-banner video (Outstream Video)
Description and positioning
Description: Video that is served on display positions in the “frame” of a 300х250 banner
– Video is hosted on a BG-Mamma server – Video is loading automatically muted but may be unmuted by the viewer – Supports standard impression tag and clicktag.
Desktop positioning: – there are 2 positions in the threads – next to the thread title and next to the quick reply section.
Mobile positioning: – there are 3 positions in the thread – after the 1st post, after the 15th post (footer position) and in the last advertising position at the end of the mobile page. For Sales clients, we only offer the first 2 positions. – in a group – after the 20th thread
Requirements
Allowed file types: MP4, FLV, WEBM
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
Sound: Video is loading muted but may be unmuted by the user
PR article – desktop
PR article – mobile
PR article
Format Description
A PR publication is content published in the forum that presents the partner’s products and services through text, links, images, and/or video.
Technical Requirements
Texts must be submitted in Word format, using Times New Roman font, size 12; Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png; Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website; Text references (hyperlinks) may lead to up to three (3) different web addresses; Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client; Deadline for submission of materials: five (5) working days prior to the start of the campaign; Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client; Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.
Text and Image Length Requirements
Title – Maximum of 80 characters, including spaces and punctuation marks; Text – Up to one (1) standard page (1,500 characters); Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.
Product topic with single question user poll – desktop
Product topic with single question user poll – mobile
Product topic with single question user poll
Format Description
The product topic is published in the forum and presents the partner’s products and services through text, links, images, and/or video. A single survey question is published via a form embedded specifically within the topic, featuring predefined multiple-choice or single-choice answer options. An open-ended response option is not available in the form.
Technical Requirements
Texts must be submitted in Word format, using Times New Roman font, size 12; Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png; Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website; Text references (hyperlinks) may lead to up to three (3) different web addresses; Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client; Deadline for submission of materials: five (5) working days prior to the start of the campaign; Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client; Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.
Text and Image Length Requirements
Title – Maximum of 80 characters, including spaces and punctuation marks; Text – Up to one (1) standard page (1,500 characters); Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.
A discussion is initiated within the product topic, in which the partner and their products and services are presented. The platform’s audience is encouraged to participate by posting comments. Each user who submits a comment is entered into a prize draw for rewards provided by the partner. Read more about the format HERE.
Technical Requirements
Texts must be submitted in Word format, using Times New Roman font, size 12; Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png; Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website; Text references (hyperlinks) may lead to up to three (3) different web addresses; Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client; Deadline for submission of materials: five (5) working days prior to the start of the campaign; Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client; Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.
Text and Image Length Requirements
Title – Maximum of 80 characters, including spaces and punctuation marks; Text – Up to one (1) standard page (1,500 characters); Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.
Topic with traffic to the partner’s site – desktop
Topic with traffic to the partner’s site – mobile
Topic with traffic to the partner’s site
Format Description
A traffic-driven topic is a product topic designed to engage the BG-Mamma audience by encouraging them to visit the partner’s website or online store and share links to selected products or categories, providing justification for their choices. This approach generates a large volume of shared links placed within the context of uniquely relevant content, enriched with a high number of user-generated keywords. Read more about the format HERE.
Technical Requirements
Texts must be submitted in Word format, using Times New Roman font, size 12; Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png; Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website; Text references (hyperlinks) may lead to up to three (3) different web addresses; Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client; Deadline for submission of materials: five (5) working days prior to the start of the campaign; Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client; Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.
Text and Image Length Requirements
Title – Maximum of 80 characters, including spaces and punctuation marks; Text – Up to one (1) standard page (1,500 characters); Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.
Native post written by our editor / Advertorial – desktop
Native post written by our editor / Advertorial – mobile
Native post written by our editor / Advertorial
Format Description
A native publication written by an editor, based on guidelines and thematic direction provided in advance by the partner. The publication may include images supplied by the partner.
Topic with an expert answering user questions – desktop
Topic with an expert answering user questions – mobile
Topic with an expert answering user questions
Format Description
Online expert consultations increase brand awareness and help build trust and loyalty. The client is responsible for selecting and providing a consultant who will respond to the questions submitted within the advertising topic. To enhance credibility and encourage greater user engagement throughout the campaign, it is recommended that the consulting specialists be introduced within the topic using their real names and photos. Read more about the format HERE.
Technical Requirements
Texts must be submitted in Word format, using Times New Roman font, size 12; Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png; Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website; Text references (hyperlinks) may lead to up to three (3) different web addresses; Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client; Deadline for submission of materials: five (5) working days prior to the start of the campaign; Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client; Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.
Text and Image Length Requirements
Title – Maximum of 80 characters, including spaces and punctuation marks; Text – Up to one (1) standard page (1,500 characters); Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.
The sampling campaign is conducted with interested users, with all communication taking place entirely online. A selected group of users receives the product with the commitment to test it and share feedback in the form of survey responses or a short free-text review. This format provides valuable insights and is effective both for introducing products and services to the market and for increasing brand trust. Learn more about the format HERE.
Technical Requirements
Texts must be submitted in Word format, using Times New Roman font, size 12; Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png; Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website; Text references (hyperlinks) may lead to up to three (3) different web addresses; Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client; Deadline for submission of materials: five (5) working days prior to the start of the campaign; Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client; Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.
Text and Image Length Requirements
Title – Maximum of 80 characters, including spaces and punctuation marks; Text – Up to one (1) standard page (1,500 characters); Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.
Product topic with reviews from influential users – desktop
Product topic with reviews from influential users – mobile
Product topic with reviews from influential users
Format Description
A format unique to BG-Mamma that connects brands with influential users from specific forum groups. It is suitable for presenting both new and existing products and services, as well as for increasing brand trust. Influential users are opinion leaders within their respective areas of interest and expertise and have the opportunity to present the brand and its products and services to the audience in an informative and engaging manner. Learn more about the format HERE.
Technical Requirements
Texts must be submitted in Word format, using Times New Roman font, size 12; Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png; Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website; Text references (hyperlinks) may lead to up to three (3) different web addresses; Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client; Deadline for submission of materials: five (5) working days prior to the start of the campaign; Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client; Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.
Text and Image Length Requirements
Title – Maximum of 80 characters, including spaces and punctuation marks; Text – Up to one (1) standard page (1,500 characters); Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.
Survey research provides the opportunity to explore consumer attitudes toward brands, products, and services. Surveys can be narrowly or broadly targeted and can recruit the required number of respondents within a short period of time. The partner receives the survey results in the form of a detailed analysis, which can be used in subsequent marketing activities both within and outside BG-Mamma. Learn more about the format HERE.
Technical Requirements
The Survey questions should be sent in Word format
Digital assistants are new interactive tools that gather and organize useful user content in a new and easily accessible way. You can read more about advertising opportunities in digital assistants HERE
