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Static, animated or HTML5 content with size: 300×250.
Desktop positioning: there are 2 positions in the threads – next to the thread title and next to the quick reply section.
Mobile positioning: – there are 3 positions in the threads – after the 1st post, after the 7th post – in a group – after the 20th thread
Requirements
Allowed file types: JPG, PNG, GIF, ZIP (for HTML5)
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
Sound: Disabled by default
Leaderboard – desktop – 728×90
Leaderboard – desktop – 970×90
Leaderboard
Description and positioning
Static, animated or HTML5 content of various sizes
Positioning: – in a thread, loading after the1st comment, after the 7th comment and after the 15th (last) comment above pagination – in a group, loading after the 10th thread and after the 20th thread
Requirements
Allowed file types: JPG, PNG, GIF, ZIP (for HTML5)
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
Sound: Disabled by default
Megaboard – desktop – 970×200
Megaboard
Description and positioning
Static, animated or HTML5 content with size: 970×200.
Positioning: – in a thread, loading after the 1st comment, after the 7th comment and after the 15th (last) comment above pagination – in a group, loading after the 10th thread and after the 20th thread
Requirements
Allowed file types: JPG, PNG, GIF, ZIP (for HTML5)
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
Sound: Disabled by default
Billboard – desktop – 970×250
Billboard
Description and positioning
Static, animated or HTML5 content with size: 970×250.
Positioning: – in a thread, loading after the 1st comment, after the 7th comment and after the 15th (last) comment above pagination – in a group, loading after the 10th thread and after the 20th thread
Requirements
Allowed file types: JPG, PNG, GIF, ZIP (for HTML5)
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
Sound: Disabled by default
Sticky Ad – desktop – 120×600
Sticky Ad – desktop – 160×600
Sticky Ad – desktop – 300×600
Sticky Ad
Description and positioning
Static, animated or HTML5 content of various sizes.
Positioning: served in threads or groups on the right of the screen.
When scrolling, the content remains fully visible due to a fixed position of the banner. Larger banner options load on devices with larger screen widths: – 1280 px – 120×600 – 1366 px up to 1600 px – 120×600 and 160×600 – 1920 px and lager – 120×600, 160×600, 300×600
In the interactive preview, different banner sizes are alternating in successive impressions: 120х600, 160х600 and 300х600.
Requirements
Allowed file types: JPG, PNG, GIF, ZIP (for HTML5)
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
Sound: Disabled by default
Footer Banner – mobile – 320×50
Footer Banner – mobile – 320×100
Footer Banner – mobile – 300×250
Footer Banner
Description and positioning
Static, animated or HTML5 content of various sizes.
Positioning: in threads, loading after the 15th (last) comment above pagination.
In the interactive preview, different banner sizes are alternating in successive impressions: 320х50, 320х100 and 300х250
Requirements
Allowed file types: JPG, PNG, GIF, ZIP (for HTML5)
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
Sound: Disabled by default
Anchor – mobile – 320×50
Anchor – mobile – 320×100
Anchor
Description and positioning
Static, animated or HTML5 content of various sizes.
Positioning: displayed at the bottom of the device screen and remains fixed when scrolling due to its fixed position
In the upper right corner there is Hide button.
Requirements
Allowed file types: JPG, PNG
Parallax
Description and positioning
The banner is served in a frame with the banner content positioned higher. When scrolling, the frame is “moving” over it and displaying different parts of the banner content. The banner frame and content are “stretching” in all directions to fill the width of the device screen.
Desktop positioning: served in position with size 970х250 in threads after the 7th comment.
Mobile positioning: served in position with size 300х250 in threads after the 1st and the 7th comment.
Requirements
Allowed file types: JPG, PNG
Flying Carpet
Description and positioning
The banner is served in a frame 330 px high. Banner content may be 300×600, 320×480 or 300×480. When scrolling, the frame is “moving” over it and displaying a part of the banner content. The banner content is of the original size (not “stretching”).
Positioning: thread pages after the 1st and the 7th comment.
Requirements
Allowed file types: JPG, PNG
Spin Cube
Description and positioning
4 images are required to form a 3D body rotating horizontally or vertically.
Desktop positioning: in a thread, at the top, to the right of the thread title. Mobile positioning: in a thread, after the 1st comment or after the 7th comment.
Requirements
Allowed file types: JPG, PNG
Spin Banner
Description and positioning
4 images are required to form a 3D body automatically rotating horizontally or vertically.
Positioning: – in a thread – after the 1st, 7th and 15th comment – in a group – after the 10th and the 20th thread
Requirements
Allowed file types: JPG, PNG
Swipe Banner
Description and positioning
2 to 5 images are required, interactively and automatically rotating horizontally.
Desktop positioning: in a thread – at the top, to right of the thread title. Mobile positioning: in a thread – after the 1st comment or after the 7th comment.
Requirements
Allowed file types: JPG, PNG
Interstitial – desktop – 800×600
Interstitial – mobile – 320×480
Interstitial
Description and positioning
An ad is loaded on top of the screen content, which has a button in the upper right corner allows for the ad to be closed.
Requirements
Allowed file types: JPG, PNG
Wallpaper – desktop – 2x470x910
Wallpaper
Description and positioning
– Two different images covering the space on either side of the website content. – Consists of two files: left and right beam – Served on all pages + selected pages in threads
Dimensions of each wallpaper beam: – 470×910 px size of the entire image – 175×600 px main field to place logo, message, image
The interactive preview is optimized for 1366×768 resolution, but looks best at 1920×1080 (Full HD).
Simultaneous display of Wallpaper + Medium Rectangle. Following the relevant requirements for both formats.
The interactive preview is optimized for 1366×768 resolution, but looks best at 1920×1080 (Full HD).
Requirements
Allowed file types: JPG, PNG
Swipe Anchor
Description and positioning
2 to 5 images are required, interactively and automatically rotating horizontally.
Positioning: displayed at the bottom of the device screen and remains fixed when scrolling due to its fixed position
In the upper right corner there is Hide button.
Requirements
Allowed file types: JPG, PNG
Spin Anchor
Description and positioning
4 images are required to form a 3D figure rotating vertically.
Positioning: displayed at the bottom of the device screen and remains fixed when scrolling due to its fixed position
In the upper right corner there is Hide button.
Requirements
Allowed file types: JPG, PNG
Notifications Banner – desktop – 400×97
Notifications Banner – desktop – 320×100
Notifications Banner – mobile – 320×100
Notifications Banner – mobile – 320×50
Notifications Banner
Description and positioning
Ad format which is rendered in the notifications section for logged-in users.
Requirements
Allowed file types: JPG, PNG
Videostitial – desktop – 800×600
Videostitial – mobile – 320×480
Videostitial
Description and positioning
A video ad is loaded over the content of the screen, which has a button in the upper right corner allowing for the ad to be closed.
Requirements
Allowed file types: VAST Tag
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
Sound: Video is loading muted but may be unmuted by the user
In-content Video – desktop – 728×500
In-content Video – desktop – 728×410
In-content Video – mobile – 320×230
In-content Video – mobile – 320×180
In-content Video
Description and positioning
– Video is hosted on a BG-Mamma server – Video is loading automatically muted but may be unmuted by the viewer – Supports standard impression tag and clicktag.
Expandable: – Description: Banner served between content in threads and groups. A static image is loaded initially, then a video player expands on scrolling and loads automatically. – Desktop positioning: + served after the 1st comment in a thread + after the 10th thread in a group – Mobile positioning: + served after the 1st comment in a thread
+ after the 20th thread in a group – Size of initially loading static image (banner): + Desktop: 728×90 + Mobile: 320×50 – Size with loaded video with static image: + Desktop: 728×500 (728×90 + 728×410) + Mobile: 320×230 (320×50 + 320×180)
Fixed: – Description: Banner served between content in threads and groups. On scrolling, a video player is loading and starting automatically. – Desktop positioning: served after the 1st or the 7th comment in a thread and after the 10th or the 20th thread in a group – Mobile positioning: served after the 1st or the 7th comment in a thread and after the 20th thread in a group – Video size without a static image: + Desktop: 728×410 + Mobile: 320×180
In the interactive preview, both formats (Expandable and Fixed) are alternating in successive impressions.
Requirements
Allowed file types: JPG, PNG MP4, FLV, WEBM
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
Sound: Video is loading muted but may be unmuted by the user
In-banner video (Outstream Video) – desktop – 300×250
In-banner video (Outstream Video) – mobile – 300×250
In-banner video (Outstream Video)
Description and positioning
Description: Video that is served on display positions in the “frame” of a 300х250 banner
– Video is hosted on a BG-Mamma server – Video is loading automatically muted but may be unmuted by the viewer – Supports standard impression tag and clicktag.
Desktop positioning: – there are 2 positions in the threads – next to the thread title and next to the quick reply section.
Mobile positioning: – there are 3 positions in the thread – after the 1st post, after the 15th post (footer position) and in the last advertising position at the end of the mobile page. For Sales clients, we only offer the first 2 positions. – in a group – after the 20th thread
Requirements
Allowed file types: MP4, FLV, WEBM
Animation duration: up to 15 sec (recommended), up to 30 sec (maximum)
Sound: Video is loading muted but may be unmuted by the user
Additional indexes
Indexations are applied on top of the base CPM (gross cost per 1000 impressions)
Criterion
Index
Geotargeting
10%
Time zone targeting
10%
Daily frequency
10%
Co-branding (additional trademarks)
20%
Viewability rate (guaranteed visibility)
50%
Native content and special projects
Native Content
Desctop & Mobile
Guaranteed distribution
Price
PR article
Post in relevant groups and announcing
200 000 impressions
1000 BGN
Product topic with user poll
Post in relevant groups and announcing
200 000 impressions
1300 BGN
Giveaway topic
Post in relevant groups and announcing
300 000 impressions
2200 BGN
Custom user poll (min. 300 respondents)
On request
Special projects are prepared individually according to the client’s goals.
On request
All prices for native content and special projects are calculated on a weekly basis (7 days). Minimum net volume for a campaign – BGN 900 excluding VAT
Additional opportunities for native content and special projects
Format
Price
Text editing*
80 BGN
Custom editor’s text*
200 BGN
Topic branding**
200 BGN
Branding of user posts**
250 BGN
Poll in topic
400 BGN
Additional post in a thread**
250 BGN
*The prices of the offered services are not subject to any discounts. **The formats offered are purchased as an option to a thread and are priced on a weekly basis. The remaining options are paid once and are not offered independently.
Programmatic advertising NEG.BG AD offers programmatic purchase of standard ads and video ads through a direct transaction technology. Programmatic advertising is based on agreed net prices and volumes purchased and served through a programmatic serving system, which includes the technological cost. The net volume is specified in the agreement signed with the advertiser/advertising agency.
Discounts
Net volume for 2025
Discount
901 – 3 000
8%
3 001 – 10 000
10%
10 001 – 20 000
15%
20 001 – 40 000
20%
40 001 – 60 000
25%
60 001+
negotiable
Additional discounts
Additional discounts
Discount
Discount for combination of native and display advertising
2%
Net Volume Growth Discount of 20% to 40% (2025 vs. 2024)
3%
Net Volume Growth Discount 41% to 50% (2025 vs. 2024)
4%
Discount for net volume growth above 51% (2025 vs. 2024)
5%
Gross volume means all claimed amounts in the calendar year 2025 before VAT and deduction of any discounts.
Net volume means all amounts claimed in the calendar year 2025 before VAT and after deducting the relevant discounts.
The amount of the volume discount is determined by the total net volume invested. As the net volume increases throughout the year, a higher volume discount is applied for the month in which the net volume increases.
All discounts are calculated cumulatively and are exclusive of VAT.
