Skip to content

Advertising Rates

Standard Formats

FormatDesktopMobileCPM
all pages
CPM
preselected pages
Medium Rectangle 300×250
   
300×250
   
12 лв.15 лв.
Leaderboard 728×90, 970×90
       
n/a

14 лв.18 лв.
Megaboard 970×200
   
n/a

14 лв.18 лв.
Billboard 970×250
   
n/a

14 лв.18 лв.
Sticky Ad 120×600, 160×600, 300×600
       
n/a

12 лв.15 лв.
Footer Banner n/a

320×50, 320×100, 300×250
       
12 лв.15 лв.
Anchor n/a

320×50, 320×100
     
14 лв.18 лв.

Non-standard Formats

FormatDesktopMobileCPM
all pages
CPM
preselected pages
Parallax 970×800
 
300×600, 360×690
 
18 лв.22 лв.
Flying Carpet n/a

300×600, 320×480, 300×480
 
18 лв.22 лв.
Spin Cube 300×250
 
300×250
 
По запитванеПо запитване
Spin Banner 970×250, 970×200
 
n/a

По запитванеПо запитване
Swipe Banner 300×250
 
300×250
 
16 лв.20 лв.
Interstitial 800×600
   
320×480
   
40 лв.50 лв.
Wallpaper 2x470x910
   
n/a

25 лв.30 лв.
Synchronized banners (Wallpaper & Rectangle) 470×910 + 470×910 + 300×250
   
n/a

35 лв.45 лв.

Video Formats

FormatsDesktopMobileCPM
all pages
CPM
preselected pages
Videostitial 800×600
   
320×480
   
45 лв.55 лв.
In-content Video 728×500, 728×410
     
320×230, 320×180
     
18 лв.22 лв.
In-banner video (Outstream Video) 300×250
   
300×250
   
14 лв.17 лв.

Additional indexes

Indexations are applied on top of the base CPM
(gross cost per 1000 impressions)

CriterionIndex
Geotargeting10%
Time zone targeting10%
Daily frequency10%
Co-branding (additional trademarks)20%
Viewability rate (guaranteed visibility)50%

Native content and special projects

Native Content Desctop & Mobile Guaranteed distribution Price
PR article Post in relevant groups and announcing 200 000 impressions 1000 BGN
Product topic with user poll Post in relevant groups and announcing 200 000 impressions 1300 BGN
Giveaway topic Post in relevant groups and announcing 300 000 impressions 2000 BGN
Custom user poll (min. 300 respondents) On request
Special projects are prepared individually according to the client’s goals. On request
All prices for native content and special projects are calculated on a weekly basis (7 days).
Minimum net volume for a campaign – BGN 900 excluding VAT

Additional opportunities for native content and special projects

FormatPrice
Text editing*80 BGN
Custom editor’s text*200 BGN
Topic branding**200 BGN
Branding of user posts**250 BGN
Poll in topic400 BGN
Embed a video in a topic100 BGN
Additional post in a thread**250 BGN
*The prices of the offered services are not subject to any discounts.
**The formats offered are purchased as an option to a thread and are priced on a weekly basis. The remaining options are paid once and are not offered independently.

Programmatic advertising
NEG.BG AD offers programmatic purchase of standard ads and video ads through a direct transaction technology. Programmatic advertising is based on agreed net prices and volumes purchased and served through a programmatic serving system, which includes the technological cost. The net volume is specified in the agreement signed with the advertiser/advertising agency.

Discounts

Volume discounts for advertising agencies

Net volume for 2023Discount
2 001 – 10 00010%
10 001 – 30 00012%
30 001 – 60 00015%
60 001 – 100 00018%
100 001 – 150 00022%
150 001 – 220 00025%
220 001+Negotiable

Volume discounts for direct clients

Net volume for 2023Discount
901 – 3 00010%
3 001 – 10 00012%
10 001 – 20 00015%
20 001 – 40 00018%
40 001 – 60 00021%
60 001+25%

Additional discounts

Additional discountsDiscount
Discount for combination of native and display advertising2%
Net Volume Growth Discount of 20% to 40% (2023 vs. 2022)3%
Net Volume Growth Discount 41% to 50% (2023 vs. 2022)4%
Discount for net volume growth above 51% (2023 vs. 2022)5%
  1. Gross volume means all claimed amounts in the calendar year 2023 before VAT and deduction of any discounts.
  2. Net volume means all amounts claimed in the calendar year 2023 before VAT and after deducting the relevant discounts.
  3. The amount of the volume discount is determined by the total net volume invested. As the net volume increases throughout the year, a higher volume discount is applied for the month in which the net volume increases.
  4. All discounts are calculated cumulatively and are exclusive of VAT.