Can we make 650 people share in detail why they love your products – in one single forum discussion?
We did it for Bulgarian fashion brand ZARENA in a sponsored topic with giveaway.
In order to enter and eventually win a ZARENA bag, users had to visit the company’s website. We asked them to browse the collection, choose a favorite style and share a link to it in the sponsored forum topic. Also, in their post they had to add a short review of the particular style and explain why they love it.
Campaign numbers:
• 13 000 views;
• 654 user posts;
• 6 600 clocks on the links that users shared in the topic;
• 96.60% engagement rate.
Over 650 positive reviews from real people – that was how we drove significant traffic to the official website of ZARENA.
In our sponsored topics designed to generate traffic, we ask the questions in a way that sparks genuine interest. The aim is to inspire users to share interesting and useful feedback that naturally brings attention to the brand’s site.
Harnessing the power of personal recommendations, we make advertising authentic and impactful.
More BG-Mamma case studies