After the launch of the BG-Mamma Loyalty Program and the retrospective awarding, in January we held the first new campaign for users to win BGM points. While successfully activating the community to create more useful posts and topics, we distributed a total of 5 000 BGN in points that users can convert into vouchers.
Nearly 4 500 unique users created useful content on the platform during the campaign period (07.01.2025 – 20.01.2025). More than 1 300 of them completed the survey included in the challenges.
In the groups that would give you extra stars during the campaign, we saw a significant increase in the usefulness of the posts, as well as increased activity. It went up by an average of 156% for the number of published topics and 81% for the number of new posts.
Among the groups with a doubled number of stars, “Hobby”, “Business and Finance” and “Technology and Electronics” had the most impressive increase in users’ activity.
In “Hobby”, the number of new topics jumped by 188%, in “Business and Finance” – 171%. The increase in the number of new topics in “Technology and Electronics” was also significant – 108%.
The number of all new topics on the platform in January compared to December increased by 201. Over the same period, the number of new posts increased by 7 466.
What is the goal of the challenge and how do users benefit?
The aim of the challenge was to direct traffic to specific categories and groups on the platform and to stimulate users to create more valuable content. It is a way to generate additional significance for the online community. And the contributors with the most useful posts or topics receive BGM points, which can then be converted in IncentivAI and used to buy vouchers for various products and services.