In the first half of 2025, BG-Mamma saw a significant increase in activity on topics such as “Business and Finance” and “Deposits and Savings.”
The “Health” category has consistently been at the top in recent years for the number of new topics created by users. “Leisure” ranks as the category with the highest number of responses.
At the same time, from January to June this year, responses in “Business and Finance” increased by 29% compared to last year, and in the “Deposits and Savings” group, the number of responses increased tenfold. The “Insurance” group recorded a growth of over 140% for the period January-June compared to the same period last year.
A significant increase in responses was also noted in the categories “Cooking” (+17%), “Electronics and Appliances” (+16%), and “Shopping” (+16%).
What did users discuss during the first half of 2025?
TOP 5 categories with the largest number of new topics:
- Health
- Leisure
- Pregnancy and Birth
- Home
- Children
TOP 5 categories with the highest number of impressions:
- Leisure
- Health
- Education
- Beauty
- Pregnancy and Birth
TOP 5 categories with the most new responses:
- Leisure
- Beauty
- Family
- Shopping
- Pregnancy and Birth
The average monthly number of unique users during this period was 1,700,000.
Read more:
Growing Number of Useful Posts after the First Challenges in the Loyalty Program