For the first time since BG-Mamma was created 22 years ago, the social platform launched a loyalty program, which sparked huge interest within hours.
The program, designed to stimulate the creation of more useful content, was introduced in December. We announced its launch with a retrospective rewarding of 5 000 users for the content they have created in recent years. In less than 24 hours, many of them redeemed their BGM points.
After the retrospective rewarding, all registered users are now participating in the loyalty program and can build up star ratings and earn points for their contribution on the platform. The content they create is evaluated by a specially trained automated language model.
How are BGM points redeemed?
On a separate platform – IncentiAI, where users can purchase shopping vouchers for a variety of goods and services. The available shopping sites include FashionDays, Ozone.bg, Ciela and others.
The mission of the loyalty program
Every month, between one and a half million and two million unique users visit BG-Mamma. A huge number of people rely on the recommendations they find regarding health, family, career, shopping, real estate, and other important topics. Our mission is to stimulate users to publish increasingly comprehensive and competent posts that will bring long-term value to the huge online community of BG-Mamma.