In February and March we celebrated the 20th anniversary of the BG-Mamma platform. To mark the occasion, we created a special interactive landing page where every day for 20 days users could open a new box leading them to games with prizes or an interesting topic discussion.
You can see the landing page HERE.
16 of our partners participated in the campaign, providing over 80 prizes for our users.
Our long-term partners and also some new ones joined the project as advertisers.
President, Danone, Silver Court, Eucerin, Sephora, Wooden Spoon, Istinski Med, Iztok-Zapad publishing house and others had their giveaways within the project.
“BG-Mamma turns 20” reached nearly 30,000 unique users and generated over 280,000 page views. The average time spent on the page is 0.58 minutes.
The display ads supporting of the project achieved 29,988 clicks and an average CTR of 2.7%.
Every Giveaway Topic generated an average of 10,000 views over the campaign period.