More than 17,000 people registered on BG-Mamma last year, while new posts on the platform totalled almost one and a half million.
Despite the widespread use of social networks and the introduction of AI, users still actively start conversations and seek useful information on BG-Mamma. The largest Bulgarian online communication platform is fully accessible for reading without registration. However, 17,229 people created their own profiles last year, which allows them to publish their opinions and participate in games and other exclusive campaigns. Another 19,000 people registered as users in the previous year.
Our data for 2025 also shows that 6,488 new topics were started.
What were users most excited about?
Health remains on top of the list – about 1,500 of all new topics were dedicated to it. Our registered users have also actively discussed shopping, leisure, beauty, as well as all things related to home and family.
Top 5 categories with the largest number of new topics:
1. Health
2. Leisure
3. Pregnancy and childbirth
4. Home
5. Children
Top 5 categories with the largest number of new posts:
1. Leisure
2. Beauty
3. Shopping
4. Family
5. Pregnancy and childbirth