How is your brand positioned within the conversations in the largest Bulgarian online community?
With BG-Mamma’s new Brand Sentiment service, you will receive a well structured analysis of user attitudes on the platform. With over 1.5 million visitors per month, BG-Mamma shapes user opinion daily based on shared recommendations, personal experiences and purchase decisions. With Brand Sentiment analysis, you will peer beneath the surface of these conversations and turn public opinion into a key business advantage.
More precise analysis compared to standard social listening tools
Most automated social listening software measures only quantitative indicators or makes a superficial division into “positive” and “negative” content.
Our Brand Sentiment analysis is not simply a self-service software, but an analytical service with verification and interpretation by real experts. We use artificial intelligence to process large data sets, but add to that human control so we provide context and depth.
What information does BG-Mamma Brand Sentiment provide?
The service is designed to answer the most important strategic questions for a brand manager:
How is the brand perceived?
Overall sentiment (positive, neutral, negative, mixed).
Leading topics, language used by consumers, level of trust and perceived risk.
Why do people buy or abandon?
Real motives for purchase, objections, expectations and critical purchasing factors.
Specific points in the customer experience (e.g. the mechanism for returning goods, validity of promo codes, speed of delivery).
Strengths and weaknesses compared to the competition
Detailed comparison with alternative brands on the market.
Where is your brand a leader in terms of trust and what are the weak points of your competitors.
How to optimize your advertising and sales messages?
Specific tips based on consumer needs.
What you get:
Organic-based analysis: Based entirely on real, public conversations from consumers who share their opinions without the pressure of surveys or paid campaigns.
Full coverage of textual context: Includes analysis of brand name variations, abbreviations, slang, and spelling errors, while excluding quoted posts to avoid skewing the statistics.
Early warning signs of risk: Ability to detect problems at an early stage – from changes in weight/quality to gaps in service or distribution.
Deep competitive map: Comparison of your brand with direct and indirect competitors on key criteria (price, quality, service, assortment, trust).
Flexible formats tailored to your needs
Whether you’re drafting an annual strategy, planning a new product launch, or want to assess the effectiveness of your latest campaign, we deliver data in business-friendly formats:
Brand Sentiment Snapshot: A quick and clear “snapshot” of brand health and sentiment.
In-depth report: A detailed dissection of drivers, risks, themes, and consumer attitudes.
Competitive Perception Map: A direct “criterion-by-criterion” comparison with your main competitors.
Quote and Evidence Bank: Actual quotes from real users, organized by category for quick reference.
Executive Summary & One-pager: A synthesized report in a ready-to-present format.
Make informed decisions for your brand and business
Don’t rely on guesswork when it comes to your reputation and sales. Use the power of the largest online community in Bulgaria to understand what your customers really think.
Contact our team to request a pilot analysis or learn more about our customized solutions.