During one of the most dynamic and competitive retail periods of the year — Black Friday — Robosector launched a dedicated campaign on BG-Mamma, targeting a highly engaged audience with a strong interest in shopping and the “Home” category. The main objective was to position smart home solutions as a practical way to achieve greater comfort, save time, and simplify everyday life.
Strategy
The campaign was built around the idea of an effortless smart home, where robotic vacuum cleaners, window-cleaning robots, and smart gadgets become indispensable household assistants. The communication emphasized that modern technology is not a luxury, but a smart investment in convenience and quality of life.
During the Black Friday period, from November 14 to 16, Robosector offered exclusive discounts on leading brands. The messaging highlighted the ease and comfort of online shopping, as well as the opportunity for consumers to acquire highly sought-after smart home technologies at preferential prices.
Engaging Mechanics on BG-Mamma
An interactive game was created specifically for the BG-Mamma audience, inviting users to explore the Robosector website and share a link to the product they most wished to own. This mechanic proved to be an effective way to generate significant traffic to the client’s website.
The campaign was executed in two phases, helping to sustain interest and engagement even after the main Black Friday period had ended. Under the slogan “Two stages, two chances to win,” two prizes were awarded — DDC56 window-cleaning robots. The prize mechanism served as a strong incentive for participation, attention retention, and repeat engagement with the campaign.
Results
With over 14,000 views, 970 comments, and 1,130 shared product links, the campaign achieved a high level of engagement. By combining promotional content with an interactive mechanic, it transformed Black Friday shopping into an engaging experience and reinforced Robosector’s position as a trusted partner for smart home solutions.