“Let’s Go Outside” was born out of a very simple idea: To inspire people to spend happy times together and to feel carefree. The idea worked well! Created as a one-time special project in the summer of 2024, this successful bunch of special summer articles came to life again this year.
We gave the project the title “Let’s Go Outside: Make Time Stop” and published the new articles over a period of two months, July and August.
- The articles generated a total of nearly 85 000 page views;
- Almost 33 000 unique users were engaged;
- The announcement topic generated 37 500+ page views.
How did “Let’s Go Outside” unfold?
We published an announcement for the start of the project. After that, every week we would add as a new post new summer articles with fun and inspiring summer hacks and discussions, with topics ranging from vacation style or culinary ideas to summer blitz interviews with people like pop star Irina Florin or bestselling author Victoria Beshliyska. This year, we added a series of instagram posts to the feeling of timelessness. Each post included a beautiful summer-related novel quote or poem.
Our partners:
“Bankya” and “Rosa”, Palmolive, Geek & Gorgeous, Global Aesthetics, Astratex, Zag Zodiak, Arlen.bg и Nomination Italy chose to enter the project with campaigns related to our summer theme.