“We chose BG-Mamma for its capabilities and extensive reach. The team’s professionalism and strong connection with real families made this partnership a success, and we would confidently collaborate again on future campaigns.”
— The Perilis Team
Modern families are increasingly seeking cleaning solutions that combine effectiveness, safety, and care for health.
Against this backdrop, Perilis introduced its probiotic technology—an innovative approach to hygiene that supports the balance of the home’s microbial environment.
Through a joint campaign with BG-Mamma, this new cleaning model was presented through real user experience within Bulgaria’s largest online community.
Strategy and Approach
In December 2025, 20 active BG-Mamma users tested products from the Perilis Probiotic range in real home environments.
The format included:
- product testing
- sharing personal experiences
- an effectiveness survey
- organic community discussions
This approach ensured authentic feedback and strengthened trust in the new technology.
The collaboration between BG-Mamma and Perilis was built on three key principles:
Trust-based positioning – communication within an environment where opinions and recommendations carry real weight.
Experience over traditional advertising – real-life testing in a home setting that transforms users into brand advocates.
Educational element – shifting mindsets from aggressive disinfection to a balanced microbial environment.
Results
The campaign demonstrated a high level of consumer trust and strong acceptance of the probiotic approach.
- Over 8,000 views and 400+ comments in the campaign thread
- 100% positive feedback on the product range
Top-rated products:
- Perilis Bed Probiotic – effective in neutralizing dust mite allergens
- Odor Neutralizer – excellent results in kitchens, bathrooms, shoes, and against cigarette smoke
Users described the products as innovative, family-safe, and contributing to a healthier home microclimate.
The campaign showed that audiences are ready to embrace a new hygiene culture when innovation is introduced through a trusted community and real-life experience.
The positive response and high engagement not only strengthened Perilis’ brand awareness but also laid the foundation for future partnerships and the development of new communication formats tailored to modern families.
This collaboration demonstrates that when innovation, trust, and the right communication environment come together, campaigns can deliver long-term value for both the brand and its audience.