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Pantene – Your secret to great hair care!

You may view the thread in the forum HERE.

Highlights and results

We were able to reach a relevant female audience looking for information on proper hair care.

The two-stage discussion, as well as the profound and detailed reviews and author photos, aroused user curiosity and managed to contribute to maintaining interest.

The summary material with key highlights from the sampling complemented the campaign and promoted the Pantene series and increased the trust in the brand.

19,500+ thread views

982 user comments

73 author photos

34+ review posts

95% fill rate