You may view the thread in the forum HERE.
Highlights and results
We were able to reach a relevant female audience looking for information on proper hair care.
The two-stage discussion, as well as the profound and detailed reviews and author photos, aroused user curiosity and managed to contribute to maintaining interest.
The summary material with key highlights from the sampling complemented the campaign and promoted the Pantene series and increased the trust in the brand.
19,500+ thread views
982 user comments
73 author photos
34+ review posts
95% fill rate