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iRobot – For more spare time, without tedious household chores

You may view the thread in the forum HERE.

Highlights and results

Within the campaign, we managed to reach the right target audience wanting more spare time for themselves and their families.

We raised consumer awareness of the different models and presented iRobot as a must-have appliance for every dynamic woman. Influencers engaged the target audience by sharing valuable product recommendations, tips and opinions.

978 comments in the thread

Clicks to the website: 2,158 (embedded link in the thread and banner positioning)

Video plays: 553 (topic videos)

Video plays: 67,502 impressions (inline video)