In a highly competitive hair care market, COCOSOLIS successfully stood out with its GROW range – a shampoo and conditioner designed to stimulate hair growth while enhancing a more youthful, vibrant appearance.
Campaign Strategy on BG-Mamma: Driving Engagement Through Real User Experience
In the spring of 2025, COCOSOLIS introduced its new hair care line through a prize-based campaign that actively engaged the audience and generated strong interest.
Users on BG-Mamma were invited to share their needs and expectations for next-generation hair care products via a short survey. This approach achieved several key objectives:
- Generated high engagement and organic content
- Collected valuable consumer insights
- Built trust through real product testing and authentic reviews
Thirty users were selected to test the products in exchange for honest reviews of the range. Their feedback further validated both the effectiveness of GROW and the strength of the COCOSOLIS brand.
Results
- 30 user reviews
- 600+ comments within the discussion thread
- 13,301 project views during the active campaign period (March 24 – April 29, 2025)
- Over 24,000 views by April 2026
The GROW range positioned itself as one of the most desired and widely discussed cosmetic product lines during the campaign, earning the trust of discerning consumers within the Beauty category.
User feedback indicates that the GROW line quickly gained credibility due to its visible results from the very first use—softer, smoother, and more manageable hair, with reduced frizz and enhanced shine.
Consumers also appreciated the fragrance, packaging, and overall user experience, highlighting these elements as key contributors to the product’s premium feel.
COCOSOLIS GROW successfully won the trust of the forum community and established itself as a recognizable and preferred choice for hair care.
