Campaign Objectives
- Promote the new spring and Easter product collection;
- Build brand awareness among the target audience (mothers and families);
- Drive engagement through interactive formats and direct communication with consumers;
- Drive traffic to the client’s social media channels (Facebook and TikTok).
Strategy & Channels
The campaign ran from April 7–13, 2026.
Campaign link
A mix of advertising formats was used to maximize reach:
- Interactive prize game “Easter Egg Hunt”: a 7-day native format encouraging users to share which new flavors they liked best;
- Native Ads and Display Advertising: to ensure broad reach and visibility;
- Prize mechanic: 50 winners were selected and received spring-themed gift sets.
Results in Numbers
The campaign delivered impressive results within a short period of time:
| Metric | Value |
|---|---|
| Total Reach | 110,811 unique users |
| Impressions (Native & Game) | 401,585 |
| Topic Engagement Rate | 96.15% |
| Number of Comments in the Discussion | 378 |
| Topic Views | 5,105 |
| Average Active User Time | 66 seconds |
User Feedback
The discussion on the platform generated extremely positive sentiment. Users shared their preferences for specific products:
- “I would choose the Egg Hunt Golden Egg and share it with my child…”
- “I would choose 4D Gummy and share it with my husband, because we ate gummy candies on our first date.”
- “Such a colorful and delicious collection!”
Key Takeaways for Success – High Interactivity & Targeted Presence
The combination of attractive products, an engaging game, and a simple participation mechanic gave users the opportunity not only to discover more about AMOS, but also to become part of a fun Easter adventure.
This strong start demonstrated that sweet ideas work best when they are shared. The successful campaign marked a strong beginning to our collaboration and laid the foundation for many more delicious ideas and shared moments.