““Our collaboration has been built over time through a series of consistent and well-executed campaigns. The BG-Mamma team always approaches each project with professionalism — a clear strategy, deep audience insight, and flexibility aligned with our objectives. Transparent communication, comprehensive performance reporting, and the ability to adapt campaigns based on user feedback have been key factors in establishing our long-term partnership.”
— Yana Ivanova, Marketing Manager, Global Aesthetics
Since the launch of our first joint campaign in 2023, Global Aesthetics has become a long-term partner of BG-Mamma, delivering a series of initiatives focused on women’s health and aesthetics.
Our partnership has addressed significant topics such as stress urinary incontinence, menopause, and vaginal atrophy, alongside cosmetic procedures and premium skincare solutions — all aimed at increasing awareness and engagement among women.
Global Aesthetics is among the pioneering companies in Bulgaria actively advancing the fields of aesthetic medicine, dermatology, plastic surgery, gynecology, and cosmetology, providing high-quality medical equipment and products used by leading physicians across the country.
Seven Key Campaigns
Between 2023 and 2025, seven joint campaigns were successfully implemented:
National Stress Urinary Incontinence Campaign — an expert-led consultative initiative that educated women about the condition, prevention methods, and treatment options.
National Stress Urinary Incontinence Campaign with Interactive Incentive — participants were given the opportunity to ask questions and win a complimentary gynecological examination.
Innovative Injectable Procedure for Deep Biorevitalization — experts shared valuable guidance on combining the therapy with home care routines and nutritional supplements for optimal results.
Vaginal Atrophy – Innovative Treatment — a health-awareness campaign offering free examinations and procedures.
Stress Urinary Incontinence – Modern Treatment Methods — a campaign highlighting contemporary therapeutic approaches.
Eye Contour Cosmetic Line — a topic centered on targeted care and aesthetic enhancement.
Menopause and Lichen Sclerosus – A Modern Approach with the Fotona Laser — the 2025 campaign, which provided one BG-Mamma user the opportunity to win a complimentary Fotona laser procedure.
Strategy and Approach
The collaboration between BG-Mamma and Global Aesthetics is built around three core pillars:
Delivering content positioned around trust and quality;
Addressing openly the topics that truly matter for women’s health;
Creating interactive formats featuring consultations, giveaways, and gamified elements that make participation engaging and meaningful.
“For our brand, it was essential to be present exactly where conversations are authentic and purchasing decisions are often driven by trust and shared experience.”
— Yana Ivanova, Marketing Manager, Global Aesthetics
Results
Our first campaign with Global Aesthetics in 2023 not only achieved high engagement and strengthened brand recognition as a leader in aesthetic medicine, dermatology, and gynecology, but also laid the foundation for a long-term partnership that we hope will continue to grow in impact and relevance for our audience.
This success paved the way for six additional key campaigns in 2024 and 2025, demonstrating that when expertise, trust, and genuine care come together, it is possible to create initiatives that truly make a difference in women’s lives.