For the first time, BG-Mamma carried out the interactive autumn campaign, “Restart for Body and Mind,” which was designed to encourage forum users to adopt healthier habits and take better care of their physical and emotional well-being.
Campaign Goals
- Motivate users to build sustainable, healthy daily habits by completing easy tasks.
- Raise awareness about body care and mental health.
- Create a supportive community for sharing progress and inspiration.
Strategy
During 30 days, BG-Mamma published a total of 25 daily tasks. Our team carefully prepared these tasks to be easy to complete and aligned with the autumn season and the campaign theme. At the same time, the tasks were engaging and interesting for a wide audience.
Eight original articles were added to enrich the content, providing useful tips and inspiration to help participants develop healthy habits. Attractive visuals, interesting facts, and examples accompanied each task to inspire participants and help them build healthier routines.
The campaign was carried out with the support of partners Lactoflor, Revita.bg, and Dragon Superfoods, who provided additional games and surprises for participants. Each partner had three individual tasks and challenges aligned with their brand, creating diverse engagement and natural interaction between the audience and the participating brands.
The campaign’s format encouraged ongoing engagement and sharing. It allowed users to motivate each other by sharing their daily achievements.
Results Achieved
The campaign generated exceptionally strong interest:
- 879 comments within 30 days
- Over 51,000 views
- High daily activity and task completion
- Extremely positive feedback and strong user engagement
Participant Feedback:
“I feel incredibly happy that I participated because there were things I wouldn’t have done if I hadn’t been prompted… I felt better with each passing day, and I am excited to continue at the same pace.”
“I hope to continue the same way: to try to be calmer, take time for myself, move more, and eat properly! The Restart made me reflect on many harmful habits and how they affect me.”
“I really enjoyed the topic; I read it with pleasure and looked forward to each challenge. I hope there will be more such positive and useful topics in the future.”
The “Restart for Body and Mind” challenge helped participants reconnect with themselves, establish healthy habits, and prioritise calmness, balance, and personal comfort within their hectic daily routines.
At the end of the campaign, all active participants received an Autumn Restart Certificate. They could download it directly from the BG-Mamma platform. It symbolises their effort and consistency, as well as the small but meaningful steps they took toward a healthier, more balanced, and joyful everyday life.