A loyalty program has been launched for the first time in BG-Mamma. The platform introduced a number of additional incentives for users who take the most active part in discussions and who provide useful information, advice and personal reviews.
A loyalty program has been launched for the first time in BG-Mamma. The platform introduced a number of additional incentives for users who take the most active part in discussions and who provide useful information, advice and personal reviews.
The program was created to reward authors of the most useful content.
The loyalty program allows all registered users to build up a rating and increase their rating level with a distinctive badge, and as a result to unlock additional functionalities in BG-Mamma.
The loyalty program will provide regular special activities, where users will earn points that can be exchanged for real benefits, discounts and shopping vouchers.
The aim of the program is to stimulate the creation of even more useful content on the platform, where for 22 years millions of Bulgarians have been forming communities and finding answers to their questions every day.
In order to improve the user experience, earlier this year we introduced a new Q&A functionality. The short questions and answers summaries at the beginning of the topics are generated by a specially developed language model and provide quick access to the most valuable information.