Advertising Rates

Description and positioning

Static, animated or HTML5 content with size: 300×250.
Desktop positioning: there are 2 positions in the threads – next to the thread title and next to the quick reply section.

Mobile positioning: – there are 3 positions in the threads – after the 1st post, after the 3rd post – in a group – after the 20th thread

Requirements

Allowed file types:
JPG, PNG, GIF, ZIP (for HTML5)

Animation duration:
up to 15 sec (recommended), up to 30 sec (maximum)

Sound:
Disabled by default

Download Templates (in double resolution*):

• Desktop: 300×250
• Mobile: 300×250

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

Static, animated or HTML5 content of various sizes
Positioning:
– in a thread, loading after the1st comment, after the 3rd comment and after the 15th (last) comment above pagination – in a group, loading after the 10th thread and after the 20th thread

Requirements

Allowed file types:
JPG, PNG, GIF, ZIP (for HTML5)

Animation duration:
up to 15 sec (recommended), up to 30 sec (maximum)

Sound:
Disabled by default

Download Templates (in double resolution*):

• Desktop: 728×90   970×90

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

Static, animated or HTML5 content with size: 970×200.

Positioning:
– in a thread, loading after the 1st comment, after the 3rd comment and after the 15th (last) comment above pagination
– in a group, loading after the 10th thread and after the 20th thread

Requirements

Allowed file types:
JPG, PNG, GIF, ZIP (for HTML5)

Animation duration:
up to 15 sec (recommended), up to 30 sec (maximum)

Sound:
Disabled by default

Download Templates (in double resolution*):

• Desktop: 970×200

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

Static, animated or HTML5 content with size: 970×250.
Positioning: – in a thread, loading after the 1st comment, after the 3rd comment and after the 15th (last) comment above pagination – in a group, loading after the 10th thread and after the 20th thread

Requirements

Allowed file types:
JPG, PNG, GIF, ZIP (for HTML5)

Animation duration:
up to 15 sec (recommended), up to 30 sec (maximum)

Sound:
Disabled by default

Download Templates (in double resolution*):

• Desktop: 970×250

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

Static, animated or HTML5 content of various sizes.
Positioning: served in threads or groups on the right of the screen.

When scrolling, the content remains fully visible due to a fixed position of the banner. Larger banner options load on devices with larger screen widths:
– 1280 px – 120×600
– 1366 px up to 1600 px – 120×600 and 160×600
– 1920 px and lager – 120×600, 160×600, 300×600

In the interactive preview, different banner sizes are alternating in successive impressions: 120х600, 160х600 and 300х600.

Requirements

Allowed file types:
JPG, PNG, GIF, ZIP (for HTML5)

Animation duration:
up to 15 sec (recommended), up to 30 sec (maximum)

Sound:
Disabled by default

Download Templates (in double resolution*):

• Desktop: 120×600   160×600   300×600

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

Static, animated or HTML5 content of various sizes.

Positioning: in threads, loading after the 15th (last) comment above pagination.
In the interactive preview, different banner sizes are alternating in successive impressions: 320х50, 320х100 and 300х250

Requirements

Allowed file types:
JPG, PNG, GIF, ZIP (for HTML5)

Animation duration:
up to 15 sec (recommended), up to 30 sec (maximum)

Sound:
Disabled by default

Download Templates (in double resolution*):

• Mobile: 320×50   320×100   300×250

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

Static, animated or HTML5 content of various sizes.
Positioning: displayed at the bottom of the device screen and remains fixed when scrolling due to its fixed position
In the upper right corner there is Hide button.

Requirements

Allowed file types:
JPG, PNG

Download Templates (in double resolution*):

• Mobile: 320×50   320×100

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

The banner is served in a frame with the banner content positioned higher. When scrolling, the frame is “moving” over it and displaying different parts of the banner content. The banner frame and content are “stretching” in all directions to fill the width of the device screen.
Desktop positioning: served in position with size 970х250 in threads after the 3rd comment. Mobile positioning: served in position with size 300х250 in threads after the 1st and the 3rd comment.

Requirements

Allowed file types:
JPG, PNG

Download Templates (in double resolution*):

• Desktop: 970×800
• Mobile: 300×600   360×690

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

The banner is served in a frame 330 px high. Banner content may be 300×600, 320×480 or 300×480. When scrolling, the frame is “moving” over it and displaying a part of the banner content. The banner content is of the original size (not “stretching”).
Positioning: thread pages after the 1st and the 3rd comment.

Requirements

Allowed file types:
JPG, PNG, HTML5

Download Templates (in double resolution*):

• Mobile: 300×600   320×480   300×480

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

4 images are required to form a 3D body rotating horizontally or vertically.
Desktop positioning: in a thread, at the top, to the right of the thread title. Mobile positioning: in a thread, after the 1st comment or after the 3rd comment.

Requirements

Allowed file types:
JPG, PNG

Download Templates (in double resolution*):

• Desktop: 300×250
• Mobile: 300×250

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

4 images are required to form a 3D body automatically rotating horizontally or vertically.
Positioning: – in a thread – after the 1st, 3rd and 15th comment – in a group – after the 10th and the 20th thread

Requirements

Allowed file types:
JPG, PNG

Download Templates (in double resolution*):

• Desktop: 970×250   970×200

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

2 to 5 images are required, interactively and automatically rotating horizontally.

Desktop positioning: in a thread – at the top, to right of the thread title. Mobile positioning: in a thread – after the 1st comment or after the 3rd comment.

Requirements

Allowed file types:
JPG, PNG

Download Templates (in double resolution*):

• Desktop: 300×250
• Mobile: 300×250

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

An ad is loaded on top of the screen content, which has a button in the upper right corner allows for the ad to be closed.

Requirements

Allowed file types:
JPG, PNG

Download Templates (in double resolution*):

• Desktop: 800×600
• Mobile: 320×480

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

– Two different images covering the space on either side of the website content. – Consists of two files: left and right beam – Served on all pages + selected pages in threads
Dimensions of each wallpaper beam: – 470×910 px size of the entire image
– 175×600 px main field to place logo, message, image
The interactive preview is optimized for 1366×768 resolution, but looks best at 1920×1080 (Full HD).

Requirements

Allowed file types:
JPG, PNG, PSD

Download Templates (in double resolution*):

• Desktop: 470×910 left   470×910 right

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

Simultaneous display of Wallpaper + Medium Rectangle. Following the relevant requirements for both formats. The interactive preview is optimized for 1366×768 resolution, but looks best at 1920×1080 (Full HD).

Requirements

Allowed file types:
JPG, PNG

Download Templates (in double resolution*):

• Desktop: 470×910 left   470×910 right   300×250

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

2 to 5 images are required, interactively and automatically rotating horizontally.

Positioning: displayed at the bottom of the device screen and remains fixed when scrolling due to its fixed position
In the upper right corner there is Hide button.

Requirements

Allowed file types:
JPG, PNG

Download Templates (in double resolution*):

• Mobile: 320×100

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

4 images are required to form a 3D figure rotating vertically.
Positioning: displayed at the bottom of the device screen and remains fixed when scrolling due to its fixed position
In the upper right corner there is Hide button.

Requirements

Allowed file types:
JPG, PNG

Download Templates (in double resolution*):

• Mobile: 320×100   320×50

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

Ad format which is rendered in the notifications section for logged-in users.

Requirements

Allowed file types:
JPG, PNG

Download Templates (in double resolution*):

• Desktop: 400×97   320×100
• Mobile: 320×100   320×50

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

A video ad is loaded over the content of the screen, which has a button in the upper right corner allowing for the ad to be closed.

Requirements

Allowed file types:
VAST Tag

Animation duration:
up to 15 sec (recommended), up to 30 sec (maximum)

Sound:
Video is loading muted but may be unmuted by the user

Description and positioning

– Video is hosted on a BG-Mamma server – Video is loading automatically muted but may be unmuted by the viewer
– Supports standard impression tag and clicktag.

Expandable:
– Description: Banner served between content in threads and groups. A static image is loaded initially, then a video player expands on scrolling and loads automatically.
– Desktop positioning: + served after the 1st comment in a thread + after the 10th thread in a group – Mobile positioning: + served after the 1st comment in a thread + after the 20th thread in a group – Size of initially loading static image (banner): + Desktop: 728×90
+ Mobile: 320×50
– Size with loaded video with static image: + Desktop: 728×500 (728×90 + 728×410)
+ Mobile: 320×230 (320×50 + 320×180)

Fixed:
– Description: Banner served between content in threads and groups. On scrolling, a video player is loading and starting automatically.
– Desktop positioning: served after the 1st or the 3rd comment in a thread and after the 10th or the 20th thread in a group – Mobile positioning: served after the 1st or the 3rd comment in a thread and after the 20th thread in a group
– Video size without a static image: + Desktop: 728×410
+ Mobile: 320×180

In the interactive preview, both formats (Expandable and Fixed) are alternating in successive impressions.

Requirements

Allowed file types:
JPG, PNG MP4, FLV, WEBM

Animation duration:
up to 15 sec (recommended), up to 30 sec (maximum)

Sound:
Video is loading muted but may be unmuted by the user

Download Templates (in double resolution*):

• Desktop: 728×90 video companion
• Mobile: 320×50 video companion

* For better visual results of the ad format, the image must be provided in at least double resolution (@2x)

Description and positioning

Description: Video that is served on display positions in the “frame” of a 300х250 banner
– Video is hosted on a BG-Mamma server
– Video is loading automatically muted but may be unmuted by the viewer – Supports standard impression tag and clicktag.
Desktop positioning: – there are 2 positions in the threads – next to the thread title and next to the quick reply section.
Mobile positioning: – there are 3 positions in the thread – after the 1st post, after the 15th post (footer position) and in the last advertising position at the end of the mobile page. For Sales clients, we only offer the first 2 positions.
– in a group – after the 20th thread

Requirements

Allowed file types:
MP4, FLV, WEBM

Animation duration:
up to 15 sec (recommended), up to 30 sec (maximum)

Sound:
Video is loading muted but may be unmuted by the user

Format Description

A PR publication is content published in the forum that presents the partner’s products and services through text, links, images, and/or video.

Technical Requirements

Texts must be submitted in Word format, using Times New Roman font, size 12;
Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png;
Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website;
Text references (hyperlinks) may lead to up to three (3) different web addresses;
Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client;
Deadline for submission of materials: five (5) working days prior to the start of the campaign;
Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client;
Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.

Text and Image Length Requirements

Title – Maximum of 80 characters, including spaces and punctuation marks;
Text – Up to one (1) standard page (1,500 characters);
Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.

Download Templates (in double resolution*)

• Image 600×600
• Topic cover

Format Description

The product topic is published in the forum and presents the partner’s products and services through text, links, images, and/or video. A single survey question is published via a form embedded specifically within the topic, featuring predefined multiple-choice or single-choice answer options. An open-ended response option is not available in the form.

Technical Requirements

Texts must be submitted in Word format, using Times New Roman font, size 12;
Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png;
Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website;
Text references (hyperlinks) may lead to up to three (3) different web addresses;
Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client;
Deadline for submission of materials: five (5) working days prior to the start of the campaign;
Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client;
Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.

Text and Image Length Requirements

Title – Maximum of 80 characters, including spaces and punctuation marks;
Text – Up to one (1) standard page (1,500 characters);
Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.

Download Templates (in double resolution*)

• Image 600×600
• Topic cover

Format Description

A discussion is initiated within the product topic, in which the partner and their products and services are presented. The platform’s audience is encouraged to participate by posting comments. Each user who submits a comment is entered into a prize draw for rewards provided by the partner. Read more about the format HERE.

Technical Requirements

Texts must be submitted in Word format, using Times New Roman font, size 12;
Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png;
Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website;
Text references (hyperlinks) may lead to up to three (3) different web addresses;
Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client;
Deadline for submission of materials: five (5) working days prior to the start of the campaign;
Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client;
Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.

Text and Image Length Requirements

Title – Maximum of 80 characters, including spaces and punctuation marks;
Text – Up to one (1) standard page (1,500 characters);
Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.

Download Templates (in double resolution*)

• Image 600×600
• Topic cover

Format Description

A traffic-driven topic is a product topic designed to engage the BG-Mamma audience by encouraging them to visit the partner’s website or online store and share links to selected products or categories, providing justification for their choices. This approach generates a large volume of shared links placed within the context of uniquely relevant content, enriched with a high number of user-generated keywords. Read more about the format HERE.

Technical Requirements

Texts must be submitted in Word format, using Times New Roman font, size 12;
Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png;
Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website;
Text references (hyperlinks) may lead to up to three (3) different web addresses;
Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client;
Deadline for submission of materials: five (5) working days prior to the start of the campaign;
Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client;
Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.

Text and Image Length Requirements

Title – Maximum of 80 characters, including spaces and punctuation marks;
Text – Up to one (1) standard page (1,500 characters);
Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.

Download Templates (in double resolution*)

• Image 600×600
• Topic cover

Format Description

A native publication written by an editor, based on guidelines and thematic direction provided in advance by the partner. The publication may include images supplied by the partner.

Download Templates (in double resolution*)

• Image 600×600
• Topic cover

Format Description

Online expert consultations increase brand awareness and help build trust and loyalty.
The client is responsible for selecting and providing a consultant who will respond to the questions submitted within the advertising topic. To enhance credibility and encourage greater user engagement throughout the campaign, it is recommended that the consulting specialists be introduced within the topic using their real names and photos. Read more about the format HERE.

Technical Requirements

Texts must be submitted in Word format, using Times New Roman font, size 12;
Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png;
Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website;
Text references (hyperlinks) may lead to up to three (3) different web addresses;
Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client;
Deadline for submission of materials: five (5) working days prior to the start of the campaign;
Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client;
Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.

Text and Image Length Requirements

Title – Maximum of 80 characters, including spaces and punctuation marks;
Text – Up to one (1) standard page (1,500 characters);
Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.

Download Templates (in double resolution*)

• Image 600×600
• Topic cover

Format Description

The sampling campaign is conducted with interested users, with all communication taking place entirely online. A selected group of users receives the product with the commitment to test it and share feedback in the form of survey responses or a short free-text review. This format provides valuable insights and is effective both for introducing products and services to the market and for increasing brand trust. Learn more about the format HERE.

Technical Requirements

Texts must be submitted in Word format, using Times New Roman font, size 12;
Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png;
Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website;
Text references (hyperlinks) may lead to up to three (3) different web addresses;
Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client;
Deadline for submission of materials: five (5) working days prior to the start of the campaign;
Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client;
Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.

Text and Image Length Requirements

Title – Maximum of 80 characters, including spaces and punctuation marks;
Text – Up to one (1) standard page (1,500 characters);
Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.

Download Templates (in double resolution*)

• Image 600×600
• Topic cover

Format Description

A format unique to BG-Mamma that connects brands with influential users from specific forum groups. It is suitable for presenting both new and existing products and services, as well as for increasing brand trust. Influential users are opinion leaders within their respective areas of interest and expertise and have the opportunity to present the brand and its products and services to the audience in an informative and engaging manner. Learn more about the format HERE.

Technical Requirements

Texts must be submitted in Word format, using Times New Roman font, size 12;
Graphic images (photos) must be provided as separate attached files or in a compressed folder, in one of the following formats: jpg, gif, png;
Video materials to be embedded in the topic/post must be provided in the form of an active link to a video on YouTube, Vimeo, or a website;
Text references (hyperlinks) may lead to up to three (3) different web addresses;
Links are embedded in individual words or phrases at the discretion of the BG-Mamma editorial team or as specified by the client;
Deadline for submission of materials: five (5) working days prior to the start of the campaign;
Up to two (2) text revisions at the preview stage are allowed. Each subsequent revision is subject to an additional fee payable by the client;
Advertising materials are published by 12:00 PM on the first day of the campaign. After publication of the topic, it is not subject to further editing.

Text and Image Length Requirements

Title – Maximum of 80 characters, including spaces and punctuation marks;
Text – Up to one (1) standard page (1,500 characters);
Images – One main image sized 1000 × 300 px (according to the provided template), which is part of the advertising topic/post, and up to three (3) internal images (horizontal or square) with a minimum size of 600 × 300 px.

Download Templates (in double resolution*)

• Image 600×600
• Topic cover

Format Description

Survey research provides the opportunity to explore consumer attitudes toward brands, products, and services. Surveys can be narrowly or broadly targeted and can recruit the required number of respondents within a short period of time. The partner receives the survey results in the form of a detailed analysis, which can be used in subsequent marketing activities both within and outside BG-Mamma. Learn more about the format HERE.

Technical Requirements

The Survey questions should be sent in Word format

Download Templates (in double resolution*)

• Desktop 800×600
• Mobile 320×480