The Christmas campaign is one of the most recognizable and liked annual projects at BG-Mamma. Each year our special Christmas activities generate over 2,000,000 impressions from over 100,000 unique users.
This way your brand gets an opportunity to:
• Reach a target audience that is looking for and sharing ideas for shopping and preparing for the upcoming holidays.
• Communicate with interested users, in an entirely positive environment.
• Build lasting positive associations in the minds of the target audience.
Period: 27 November – 7 January
Opportunities for positioning
Targeted display advertising
During the entire period of the project, you receive bonuses to the listed formats:
- Additional 10% bonus on purchased impressions;
- No additional cost for targeting in selected categories.
300х250
150,000 impressions, split 30:70 desktop and mobile;
Gross price: BGN 1,800*
Swipe banner
150,000 impressions, split 30:70 desktop and mobile;
Gross: BGN 2400*
Interstitial
60 000 impressions, split 30:70 desktop and mobile; ;
Gross: BGN 2400*
Wallpaper (desktop) + Swipe (mobile)
100 000 impressions, split 30:70 desktop and mobile; ;
Gross: BGN 1870*
Giveaway topic
- Presentation of product / service;
- Giveaway activation (up to 5) for users;
- Topic promotion with a promo banner on the platform – 300,000 impressions;
Gross price 7 days + 3 days bonus: BGN 2 000*
The activities “Holiday game of fortune”, “Letter to Santa” and “Holiday cookbook” are also part of BG-Mamma’s Christmas advertising activities and provoke serious consumer interest. You can view the positioning possibilities in them HERE.
* All prices are VAT excluded and subject to a volume or agency discount.